You're staring at your shopping cart, finger hovering over the "buy now" button, wondering if you should wait for a better deal. Sound familiar? With Amazon Prime Big Deal Days happening multiple times a year and Black Friday just around the corner, it's tough to know when you'll actually get the best bang for your buck. These black friday prime big deal days deals each have their own advantages - Prime events offer exclusive member pricing while Black Friday brings site-wide discounts across all retailers.
The truth is, timing your purchases wrong could cost you hundreds of dollars in missed savings. We'll break down exactly how these two major sales compare, which products see the deepest discounts during each event, and give you a clear strategy for maximizing your savings no matter which sale you choose.
What Is Amazon Prime Day Sale?
Amazon Prime Day is an exclusive annual shopping event that takes place in July, offering Prime members access to thousands of deals across more than 35 categories including electronics, kitchen, beauty, and apparel. Originally launched in July 2015 to celebrate Amazon's 20th anniversary, this members-only sale has grown from a single-day event into a massive 48-hour shopping extravaganza that now rivals Black Friday in popularity.
For 2025, Amazon has confirmed Prime Day will return in mid-July, with some reports suggesting the event may extend from the traditional two days to four days. This year's event will be available in over 20 countries, including Ireland for the first time. The exact dates haven't been announced yet, but based on previous years, expect it to happen sometime after July 4th.
To participate in Prime Day deals, you must be an Amazon Prime member, which costs $14.99 per month or $139 annually. However, new customers can take advantage of a 30-day free trial to access the deals without paying upfront. Beyond the shopping perks, Prime membership includes benefits like free two-day shipping, access to Prime Video streaming, and exclusive daily deals throughout the year.
Last year's Prime Day event broke records, with independent sellers (who make up more than 60% of Amazon's sales) selling over 200 million items during the two-day period. Amazon has also expanded beyond the traditional July event, introducing Prime Big Deal Days in October and the Big Spring Sale in March, giving members multiple opportunities throughout the year to score significant savings.
What Is Black Friday Sale?
Black Friday is the massive nationwide shopping event that falls on the day after Thanksgiving, which means Black Friday 2025 will be on Friday, November 28. The unofficial holiday has grown to become the busiest shop day of the year for store traffic in the United States, reliably recording the biggest retail turnover annually and serving as a premier indicator for the Christmas selling season.
The term "Black Friday" was coined during the 1960s when Philadelphia police officers used it to describe the jammed traffic and crowds of people that flooded city streets on the day after Thanksgiving. By the 1980s, the term had evolved to have a more positive business meaning - historically, retailers were employing red ink to record losses and black ink for profits, so Black Friday was the day when businesses would most want to "get into the black" and start making profits for the year. Unlike Amazon Prime Day which requires membership, Black Friday is open to use by anyone.
Major retailers across the country - from consumer electronics retailers like Best Buy to department stores like Target and Macy's - follow suit by promoting highly advertised sales with extremely low prices, sometimes opening their doors as early as midnight or even on Thanksgiving evening. The holiday is best known for the deepest cuts on electronics like TVs, tablets, laptops, and smartphones, as well as deep discounts on home appliances, kitchen utensils, and power tools.
Black Friday kick-starts the whole shopping weekend with Small Business Saturday, Cyber Monday for online deals, and barreling into what most people call "Cyber Week." While Black Friday remains the optimum day for deals on TVs, tablets, appliances, and jewelry, many stores today offer multiple categories of products at their lowest prices during this weekend-long shopping spree. This makes Black Friday part of a strategic shopping marathon rather than a one-day standalone activity.
What Are the Big Differences Between Prime Day or Black Friday?
When you're trying to compare Amazon Prime Day and Black Friday, it's like comparing summer vacation to the holidays - they're both enjoyable, but they serve completely different purposes. The two major sales are held a few months apart and for different types of shoppers with different needs. Whether you are a tech fan looking for the latest devices or a holiday shopper looking for gifts in every category, knowing how these events differ will enable you to schedule your shopping and get the most out of your money.
Aspect | Amazon Prime Day | Black Friday |
Timing | Mid-July (2025: expected mid-July) | Day after Thanksgiving (2025: November 28) |
Duration | 48 hours (expanding to 4 days in 2025) | Extends through weekend to Cyber Monday |
Membership Required | Yes - Amazon Prime membership ($14.99/month or $139/year) | No - open to everyone |
Shopping Platform | Online only (Amazon-focused) | Both online and physical stores nationwide |
Product Focus | Amazon devices, tech, home essentials | All categories across all retailers |
Maximum Discounts | Up to 70% off select items | Typically cap at 50% but broader selection |
Best Deals On | Amazon devices (Echo, Kindle, Fire TV), Prime-exclusive items | Electronics, appliances, home goods, clothing |
Target Season | Summer shopping, back-to-school prep | Holiday shopping season kickoff |
Competition Level | Lower - fewer shoppers due to membership requirement | Highest - busiest shopping day of the year |
Global Availability | 25+ countries including Ireland (new in 2025) | Primarily US, expanding internationally |
Prime Day is better than Black Friday if you want exclusive access to Amazon's best prices and are willing to pay for membership, but Black Friday is better than Prime Day if you want the best variety and the convenience of shopping anywhere, anytime. Think of Prime Day as your VIP tech shopping and Black Friday as your everything-must-go sale - both are helpful, but maybe one will better meet your needs than the other.

Best Deals or Products on Amazon Prime Day and Black Friday
When planning your shopping strategy, what provides the steepest discounts for each sale can either make or break your wallet. Both Prime Day and Black Friday each have their own niche - certain categories simply provide steeper discounts in one sale over the other. What follows is your go-to guide on where you'll get the biggest savings during each shopping event.
Prime Day's Best Deals:
1. Amazon Device Bonanza - Echo speakers, Kindle e-readers, and Fire TV sticks will usually see 50-70% off on Prime Day, absolutely the cheapest prices you can get all year on Amazon devices.
2. Apple Product Goldmine - Apple devices like AirPods, iPads, and MacBooks see major price cuts that rival Black Friday deals, so Apple fans will love Prime Day as an opportunity to upgrade.
3. Smart Home Tech Hub - Smart lighting, security cameras, and home monitoring devices dominate Prime Day sales, with some products hitting all-time low prices during the July event.
4. Summer Lifestyle Staples - Fitness gear like Peloton, beauty products, and outdoor gear are also discounted steeply, just ahead of summer buys and back-to-school shopping.
5. Lightning Deal Exclusives - Flash "Lightning Deals" offer some of the lowest prices around but disappear in a flash, Prime members have their first crack at flash sales.
Black Friday's Best Deals:
1. Television Spectacular - Black Friday is TV season with massive discounts on large-screen TVs from all major brands, offering 50% or more off retail prices on premium OLED and QLED models.
2. Computer and Laptop Paradise - Laptops and computers get some of their best deals of the year, with popular models from Apple, Dell, and other major brands reaching record-low prices.
3. Kitchen Appliance Kingdom - Both small countertop gadgets like air fryers and coffee makers, plus major appliances like dishwashers and washing machines, see their deepest annual discounts.
4. Gaming and Holiday Gift Central - Gaming consoles, toys, and holiday gifts receive their deepest discounts, making Black Friday the ultimate destination for Christmas shopping across all categories.
5. Fashion and Home Goods Bonanza - Clothing, home decor, bedding, and household essentials from retailers nationwide get marked down significantly, offering the widest selection of discounted merchandise.
The smart shopper's strategy is simple: use Prime Day for Amazon products, smart home tech, and summer essentials, while saving Black Friday for TVs, major appliances, gaming gear, and comprehensive holiday shopping. Many products hit their lowest prices during both events, but Black Friday's broader retail participation means you can compare prices across stores and often find better deals on non-Amazon products. The key is knowing which event aligns with what you're shopping for and timing your purchases accordingly.

How to Be a Smart Shopper on Both Prime Day and Black Friday
Being a savvy shopper during these major sales isn't just about finding the lowest price - it's about timing, preparation, and knowing where to look beyond the obvious retailers. With millions of deals flooding the market during both events, having a solid strategy can mean the difference between scoring genuine bargains and falling for marketing tricks. Smart shoppers know that the best deals often happen outside of Amazon's ecosystem, and timing your purchases right can save you hundreds of dollars.
5 Essential Smart Shopping Strategies:
1. Create Your Shopping List Early - Before either sale begins, make a list of exactly what you need and research regular prices. This prevents impulse buying and helps you recognize genuine deals when you see them.
2. Set Price Alerts and Track History - Use tools like CamelCamelCamel to track price history on Amazon products. Many "deals" are actually regular prices with inflated original prices, so knowing the real price trends is crucial.
3. Compare Across Multiple Retailers - Don't limit yourself to Amazon during Prime Day or just big-box stores during Black Friday. Many smaller retailers offer competitive or better deals to compete with the major sales events.
4. Check Return Policies Before Buying - During major sales, return policies might be different. Always verify return windows and policies, especially for electronics and larger purchases.
5. Shop Early Bird and Extended Sales - Many retailers start their sales days or even weeks before the official events. Similarly, sales often extend beyond the main dates, sometimes with even better clearance prices.
Don't Miss Out on Sales Beyond Amazon
While Amazon dominates the conversation during Prime Day, smart shoppers know that the real savings often come from exploring alternative retailers. For parents especially, specialty baby product retailers often provide deeper discounts and longer sale periods than major platforms.
At Momcozy, we've got you covered with deals that rival Amazon's, plus we offer something Amazon can't: our sales start earlier and end later than Amazon's official Prime Day, giving you more time to snag deals and avoid the rush. During these extended sales, you can find significant discounts on essential baby care products like the innovative M5 Wearable Breast Pump with its revolutionary "Baby Mouth" technology that makes pumping painless and more effective.
Target These Baby Care Essentials During Sales:
- Breast Pumps: The Momcozy M5's unique horizontal pumping angle and vibrate-to-pump mode make it a premium choice that's worth waiting for sale prices
- Bottle Care Systems: The KleanPal Pro Baby Bottle Washer and Sterilizer offers 4-in-1 functionality that justifies investment during major sales
- Feeding Accessories: The Superfast Portable Breast Milk & Water Warmer is perfect for busy parents and sees significant discounts during sale events
- Nursing Essentials: Comfort items like the Jelly Strip Seamless Nursing Bras with 360° support are often overlooked but essential purchases
Timing Your Purchases Strategically:
For baby equipment in general, don't wait! Items like breast pumps, sanitizing bottles, and nursing bras are essentials that you'll need to shop around for intensely. Upfront shopping through extended sale periods (like Momcozy's longer sale windows) allows room to read reviews, compare products, and make informed decisions without the anxiety of time-pressured flash sales.
The wisest consumers take Prime Day and Black Friday as the beginning, not the end. By looking outside Amazon, taking advantage of longer sale windows from experienced retailers like Momcozy, and adhering to quality needs over impulse purchases, you'll spend the least while getting products that meet your family's function. Remember that the best deal isn't always the cheapest - it's the correct product at the correct time from an outfitter who delivers excellent service and support.
Get the Best Black Friday Prime Big Deal Days Deals
Here's the truth about these black friday prime big deal days deals: you don't have to choose sides. Prime Day is your go-to for Amazon gadgets and summer shopping, while Black Friday crushes it for TVs, appliances, and holiday gifts from every retailer imaginable. The smartest shoppers make a list, track prices ahead of time, and shop beyond just Amazon - places like Momcozy often have better deals that last longer than the big sales events. Whether you're hunting for that perfect breast pump during Prime Day or waiting for Black Friday's epic TV discounts, success comes down to knowing what you want before the sales madness begins. Start planning now, and you'll be the one laughing all the way to the bank while everyone else scrambles for scraps.