Empowering Black Moms Through Breastfeeding: Momcozy's "My Journey, My Way" Campaign and Black Breastfeeding Week

At Momcozy, we understand that every breastfeeding journey is unique and beautiful. That is why we both support Black Breastfeeding Week (August 25 - 31) and why we have launched a new campaign aimed at supporting Black breastfeeding moms.

We are thrilled to introduce, "My Journey, My Way," a campaign designed to celebrate and empower Black breastfeeding mothers. For this campaign, we are inviting Black mothers to share their breastfeeding stories on Instagram.
“My Journey, My Way” is more than just a collection of stories; it's an invitation for Black moms to share their experiences, inspire others, and contribute to a greater representation of Black mothers within the breastfeeding space. Through this campaign, we aim to amplify voices that have historically been unheard of and provide a platform for mothers to connect, learn, and support one another.

Understanding the Importance: Why Momcozy Launched This Campaign?

Why is it so important to have a Black Breastfeeding Week and share the stories of Black breastfeeding mothers? Let’s take a closer look.

Black mothers often encounter obstacles that can hinder their breastfeeding journeys. Challenges like limited access to lactation resources, cultural stigmas, and systemic inequalities can contribute to lower breastfeeding rates.

Black Breastfeeding Week serves as a call to action to address these issues, raise awareness, and work towards equitable solutions.

Additionally, by showcasing Black mothers who breastfeed, the week-long event challenges stereotypes and promotes a more accurate and positive image of Black motherhood. Representation matters because when Black mothers see others who look like them successfully breastfeeding, it can instill a sense of confidence, belonging, and possibility.

My Journey, My Way: Sharing Stories, Inspiring Change

Recognizing the importance of representation the"My Journey, My Way" campaign seeks to create a space where Black breastfeeding mothers can come together to share their unique paths. We want to celebrate the diversity of experiences, acknowledging that each mother's journey is valid and significant.

When mothers share their stories, it creates a tapestry of experiences that offers solace, guidance, and inspiration to those who are
navigating similar paths. Whether it's overcoming initial latching difficulties, finding ways to balance work and breastfeeding, or dealing with cultural perceptions of breastfeeding, every story has the power to uplift and empower others.


For Black mothers, this is particularly important. Through this initiative, we hope to break down barriers, destigmatize breastfeeding, and uplift Black mothers in their breastfeeding journeys.

Where to Seek Support as a Black Breastfeeding Mom

If you're a Black breastfeeding mother, know that you're not alone in your journey. There are many spaces and places where you can find support and connect with other Black breastfeeding moms You can:

• Seek out local breastfeeding support groups
• Seek out local mom groups, which can often include new mothers
• Join online communities related to fellow black breastfeeding mothers
• Look for organizations that specialize in providing resources tailored to your needs, whether you need lactation support, advice on early childhood development, or anything else related to your new journey as a mother.

Additionally, Momcozy has launched a Breastfeeding Support Program to provide a full suite of support and a wide range of benefits to moms, including accessible online shopping for baby products, expert advice on pregnancy and parenting, community forums, and events to connect with other mothers, and the opportunity for IBCLC financial assistance through its Lactation Consultant Scholarship Fund.

Final Thoughts